Your promotional performance
possibilities are multiplying, this may seem paradoxical. But the many online booking applications are developing extremely rapidly. Customers are being recruited from all sides, so much so that they are unlikely to make reservations through the hotel’s website. The real advertising challenge for the hotelier is to win back market share in his direct sales. With today’s digital tools, he can create his own advertising and communication agency.
Why?
The overall strategy is to reduce the number of intermediaries.
Platforms are very useful to attract the attention of guests that the hotel would otherwise never have reached, especially foreign guests. The goal is to keep guests who have booked through a platform and to motivate them to book on the hotel’s own website.
We cannot and do not want to work without intermediary platforms! It’s rather a matter of integrating them into the overall sales strategy. The goal of the hotel remains, where possible, to market itself directly.
How?
By interacting with the guest before and after his stay.
All is about understanding the guest, recognizing his habits and making him understand that we care especially about his wishes and needs.
It sounds as natural as it is theoretical, but technology makes it possible to collect, process and manage information in amazing ways. Nothing is impossible for the hotelier who chooses to be one step ahead.
With this in mind, HotelConsulta has developed its digital solutions: to collect and process information and to establish a positive connection with the guests, such as advertising offers via social networks or personalized e-mails. All this according to the guest’s expectations.
Customer loyalty is one of the keys in the tourism business
An indispensable tool
The traveller first looks for a destination and then for a hotel to make a reservation before the stay. The interaction between the customer and the staff is part of the customer experience. A simple and effective PMS allows for an à la carte service to build customer loyalty.
We recommend a PMS equipped with a channel manager that allows the link with the distribution channels (GDS – WEB – IDS): the entry of your rates is done only once.
Including your booking schedule, check-in/check-out, room management, internal communication, rate and booking management, invoicing, tourist tax. VAT.