Immediate information, online sales and digital marketing have changed the way we work. Guests who are sought after by many receive attractive offers. Price reductions of between twenty and fifty percent. This is also done via the sales platforms of the OTAs (Online Travel Agency.).

New service providers such as Airbnb offer a variety of original accommodation, castles, cabins, villas, boats, etc.  There is something for every taste and expectation.

The hotel industry, how can it really keep up?

Your clientele is being wooed! The OTAs are omnipresent!

Consider just a few developments to win back your direct customers and build loyalty.

1. entering the digital age
2. using a ChannelManager
3. suggest a quick check-in to the guests
4. optimize your pricing (yield management)
5. measure your performance regularly
6. use the social networks
7. stay in contact with your customers
8. offer additional services
9. participate in the tourist ecosystem of the region
10. make complete offers in collaboration with the tourist sites in your region.

With our HC Promo Box Pro offers

1. reduce your number of contracts
2. reduce commission payments
3. increase your income
4. improve customer loyal

Nowadays it is more difficult than ever to communicate with our potential customers. At a time when digital possibilities are multiplying, this may seem paradoxical. But the many online booking applications are developing extremely rapidly. Customers are being recruited from all sides, so much so that they are unlikely to make reservations through the hotel’s website. The real advertising challenge for the hotelier is to win back market share in his direct sales. With today’s digital tools, he can create his own advertising and communication agency


The overall strategy is to reduce the number of intermediaries.

Platforms are very useful to attract the attention the guests that the hotel would otherwise never have reached, especially foreign guests. The goal is to keep guests who have booked through a platform and to motivate them to book on the hotel’s own website. We cannot and do not want to work without intermediary platforms! It’s rather a matter of integrating them into the overall sales strategy. The goal of the hotel remains, where possible to market itself directly


By interacting with the guest before and after his stay.

It is about understanding the guest, recognizing his habits and making him understand that we care especially about his wishes and needs.

It sounds as natural as it is theoretical, but technology makes it possible to collect, process and manage information in amazing ways. Nothing is impossible for the hotelier who chooses to be one step ahead.

With this in mind, HotelConsulta has developed its digital solutions: To collect and process information and to establish a positive connection with the guests, such as advertising offers via social networks or personalized e-mails. All this according to the guest’s expectations.

Customer loyalty is one of the keys in the tourism business.